Saab was originally a division of Svenska Aeroplan Aktiebolaget (English: Swedish Airplane Limited), which had been created in 1937 in Linköping. The company had been established in 1937 for the express purpose of building aircraft for the Swedish Air Force to protect the country's neutrality as Europe moved closer to war. As the war drew towards a close and the market for fighter planes evaporated, the company began looking for new markets in which to diversify.
SAAB PHOENIX CONCEPT
In 1944, Project 92 began, with the goal of creating the first Saab passenger car. The result, the Saab 92001 (or Ursaab), was unveiled three years later, with a design that highlighted the company's roots in aviation. Notably, the car's drag coefficient of 0.30 was the lowest of any production car of the time.
Geneva: SAAB Phoenix concept
Three years into Project 92, a company site in Trollhättan was converted to allow automobile assembly and the project moved there. The company has remained headquartered there since.
Geneva: SAAB Phoenix concept
Saab Phoenix Interior
explains the Saab PhoeniX
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2011-saab-phoenix-concept-
SAAB PHOENIX CONCEPT
In 1944, Project 92 began, with the goal of creating the first Saab passenger car. The result, the Saab 92001 (or Ursaab), was unveiled three years later, with a design that highlighted the company's roots in aviation. Notably, the car's drag coefficient of 0.30 was the lowest of any production car of the time.
Geneva: SAAB Phoenix concept
Three years into Project 92, a company site in Trollhättan was converted to allow automobile assembly and the project moved there. The company has remained headquartered there since.
Geneva: SAAB Phoenix concept
Saab Phoenix Interior
explains the Saab PhoeniX
2011-saab-phoenix-concept-
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